Ad RPM / Revenue Calculator

Work out revenue per thousand views, and per thousand visits.

What you provide

Optional. Adding it gives you session RPM, which is the figure to use when buying traffic.

Result

$4.50 page RPM

Page RPM and session RPM answer different questions and get mixed up constantly. Page RPM tells you what a page view is worth, which is the number to use when deciding whether more content is worth producing. Session RPM tells you what a visitor is worth, which is the number that belongs in any conversation about buying traffic, since you pay per visitor and not per page. A site with several pages per session can have a modest page RPM and a healthy session RPM at the same time.

Diagnostic telemetry
Page views
100,000
Revenue
$450.00
Page RPMRevenue per thousand page views
$4.50
Per 10,000 views
$45.00
Per million views
$4,500

What this cannot tell you

  • Arithmetic on the figures you enter. It has no connection to any ad network or analytics account.
  • Real earnings move with season, geography and page type, often by a factor of two or more across a year. A single period RPM is a snapshot rather than a forecast.

Take this with you

Ad RPM / Revenue Calculator on RunTheTests — free browser-based marketing tools, no sign-up.